Altura

Two decades of Performance

With over 20 years of crafting performance products for multiple cycling disciplines, we understand the needs and mind of the cyclist. Whether it’s covering the miles each weekend with your road buddies, tearing down a newly found trail or commuting to and from work – it’s who we are as a brand and what we love doing.

Founded in 1997, Altura entered the market with Bike Luggage and soon after launched our Apparel and Accessories Collections. Now, two decades later, we are an established cycling brand with a growing business and a team of cycling enthusiasts driving the brand forward across our cycling disciplines of Commuter, Road and MTB

Engineered Performance

As cyclists, we understand the importance of performance and aim to deliver ‘engineered performance’ as a consistent DNA across our collections, offering products that are crafted to deliver an improved riding experience.

Based in North Yorkshire UK, we are fortunate to have some of the most challenging terrains and weather to test products in. Working closely with sports institutes, brand ambassadors and in-house staff we rigorously test our products during the Product Creation Phase, ensuring they meet the strict levels of quality assurance and control demanded by our riders. Through ‘Ride & Research’ we engineer our products to keep you in the saddle longer with garments that deliver superior comfort and performance, allowing you to have an improved riding experience.

Our Technology

Working closely with leading yarn and fabric mills, Altura Collections boast proprietary fabrics engineered to offer the rider the highest performing technical products to deliver improved ride comfort across a variety of conditions.

Our Altura Dry™ Technology delivers superior moisture management and wicking ensuring that your ride is dry and comfortable.

Altura Thermo™ Technology offers body warming and insulating qualities to maintain your optimum performance temperature.